![]() And yet, all that people really care about is themselves. People write books about how to frame your ideas, how to present yourself, how to put your best foot forward. There isn’t a word about your offer or proposal. ![]() There isn’t a word about your wants, your needs, your hopes, or your concerns. Now comes the last stage of the book: One thing which is missing in the above sentence: YOU. The author further proceeds with advocating his points from examples- what is the meaning of encouraging their dreams, justifying their failures, ally their fears, and so on. With this thought in mind, I kept on reading. If the objective is persuasion then it has to be persuasion, by all means, Isn’t it? But you cannot put everything in one basket. The line seems savage, immoral, and cunning. “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicion, and help them throw rock at their enemies.” I was losing my patience to discover what is that one sentence persuasion. ![]() The writer tried to engage his reader from examples like the magic tricks are so simple to get you fooled. In the introduction, the writer put a disclaimer “Don’t turn up the pages to find what is that one sentence or you will lose the essence of the idea. What are these “27 words” that can persuade anyone? And what is that “One sentence”? I pick it up from the shelf and again, “Really?” just 51 pages? Why this book is so hyped in persuasion teachings? ![]() Again, the same question banged my head, “Really?” What rubbish is this?. “Really?” Can somebody be persuaded in one sentence? The following line reads: “27 words that can make the world do your bidding”. ![]()
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